The foundation of the brand was laid in 1868 by Jamsetji Nusserwanji Tata, who founded a weaving and spinning mill in India. Later this enterprise grew into a corporation, which in 1887 was named Tata Sons. Jamsetji dreamed of uplifting Indian industry. For this purpose the Tata Sons opened universities to train personnel, built a metallurgical plant and a hydroelectric power plant. In 1904, the management of the concern was taken over by Jamsetji's son Dorabji Tata. He became the father of Tata Airlines, later renamed Air India. Tata brand as it is known today is the brainchild of the nephew of the company's founder, Jamsetji Tata.
The genesis of TATA Motors, a branch of the TATA Group, dates back to 1945, when the company under the management of Jamsetji Tata and Baker took up the engineering vector with the production of locomotives. In 1954, it expanded its activities into the production of commercial vehicles. This was made possible through cooperation with the German concern Daimler-Benz. Assembly of its own cars, although they were similar to the German ones, began only in 1960. It took the company five years to set up production of trucks. But Indian roads are not suitable for heavy trucks, and the company was forced to switch to the production of light commercial vehicles. The first of them - Tata 407 - rolled off the assembly line in 1986. Later, in 2005, it would launch the Tata Ace, India's new mini-loader that introduced a new class of light commercial vehicle to the world. Thanks to the Ace, the company's sales in the cargo segment have increased by a third. During 4 years of production of this model more than 200 thousand trucks have been sold.
In 1998, the Company entered into passenger car market by introducing Tata Indica. It was the first passenger car designed in India. The car won the people's recognition, quickly becoming a sales leader among passenger cars. The Indica V2 introduced many improvements that spurred the interest of the customers. The Indica is what made TATA really famous.
The success of Tata Indica marked the beginning of Tata Motors' expansion into the international market. The first step was joining Daewoo concern in 2004, as a result of which the brand had a South Korean representative office - Tata Daewoo. This subdivision assembles Daewoo tractor trucks and dump trucks from SDK-parts both in Korea and Pakistan. The smooth transition to the international arena also affected the sales of buses. In the same year, 2004, TATA Motors received a one-fifth stake in Hispano Carrocera, a Spanish company, and concluded an agreement with the Brazilian Marcopolo for the supply of coach bodies for its buses. Tata Motors and its foreign partners are jointly setting up production and supplying Starbus and Globus to the overseas market.
The Tata brand is ramping up production of innovative cars with every passing year. The first of its kind air mobile developed jointly with Luxembourg-based MDI and called OneCAT was unveiled in 2009. While the device is charged for 4 hours from the electric socket, but the developers promise to add the function of direct charging of compressed gas, and this procedure will take about 3 minutes. The OneCAT accommodates 5 people and is able to travel at speeds of up to 100 km/h, covering 90 km on one fill-up. The vehicle runs on air compressed by a built-in electric compressor, but can run on regular fuel.
There are electric cars in the company's product line. The Indica and Tata Ace with electric drive and autonomous power sources were launched in 2009. The production of these modifications was initially launched in Norwegian companies that already have experience in electric vehicles, with the prospect of transferring the production to the territory of India.
Since 2007, several other new products were presented, including an updated version of the Xenon TL SUV and Sumo pickup. At the Geneva Motor Show Indigo, Elegante and a concept sitikar Pixel, based on the previously released Nano microcar was shown. In 2010, microvan Magic Iris and its reworked in a pickup truck version Ace Zip made their debut. In September of that year, a crossover Aria, Indica Vista 90 hatchback, and Indigo e-CS VX sedan are introduced. The company plans to introduce a number of innovative commercial vehicles in the foreseeable future. It is assumed that the new models will technically have a large margin for tomorrow. There is active work on new technologies to improve the environmental performance of cars and through the use of alternative fuels. Do not forget to use Tata VIN decoder in order to avoid potential problems when buying a used car.
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